Guwahati
- Develop and implement comprehensive social media strategies that align with clients' business objectives, focusing on brand visibility, audience growth, and engagement across platforms like Instagram, LinkedIn, TikTok, X (formerly Twitter), and others.
- Conduct audience research, competitive analysis, and trend monitoring to inform content planning and campaign development.
- Oversee the creation and curation of high-quality, engaging content across various social media platforms, including text posts, images, videos, and interactive content.
- Collaborate with designers and videographers to produce visually appealing and brand-consistent content.
- Monitor social media channels for comments, messages, and mentions, responding to inquiries in a timely and professional manner.
- Foster a positive and engaging community of followers and advocates for the brand on social media platforms.
- Plan, execute, and optimize paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and X, focusing on achieving the highest possible ROI.
- Utilize social media management tools such as Hootsuite, Buffer, or Sprout Social to schedule and monitor campaigns.
- Track key performance metrics (KPIs) like engagement rates, reach, and conversions, using analytics tools like Google Analytics and platform-specific insights.
- Prepare and present regular reports on social media performance, providing data-driven insights and recommendations to stakeholders.
- Stay updated on the latest social media trends, platform updates, and emerging technologies.
- Proactively identify opportunities to leverage new platforms and tools to enhance brand engagement.
- Work closely with other departments within the agency (e.g., creative, brand management) to ensure integrated and cohesive campaigns.
Experience | 2 - 4 Years |
Salary | 1 Lac 75 Thousand To 3 Lac P.A. |
Industry | IT Software - Ecommerce / Internet Technologies |
Qualification | B.A, B.C.A, B.B.A, B.Com, B.Tech, M.A, M.C.A, M.B.A/PGDM, M.Com, M.Tech |
Key Skills | Social Media Strategy Development Content Creation Community Engagement Campaign Management Brand Consistency Social Media Analytics Platform Audience Growth Engagement Rates Conversion Metrics |
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