Guwahati
- Develop and implement comprehensive marketing strategies aligned with the hospital’s mission, vision, and business goals.
- Conduct market research to identify opportunities, patient needs, and competitive landscape.
- Strengthen the Goenka Hospital brand image across all communication channels.
- Ensure brand consistency in all campaigns, promotional materials, and internal communications.
- Plan and execute offline marketing activities such as events, health camps, seminars, and print media advertising.
- Design and promote programs that improve patient acquisition and retention.
- Develop educational and awareness campaigns that inform the public about hospital services and specialties.
- Act as the key point of contact for media interactions, press releases, and public statements.
- Build and maintain relationships with media outlets, healthcare influencers, and community leaders.
- Collaborate with departments like operations, clinical, finance, and administration to align marketing efforts with hospital objectives.
- Use patient feedback and analytics to refine communication approaches and service positioning.
- Develop and manage the hospital’s marketing budget effectively.
- Ensure cost-efficient execution of all marketing campaigns and initiatives.
- Build and lead a high-performing marketing team.
- Conduct training and development programs to enhance team capabilities.
| Experience | 4 - 7 Years |
| Salary | 3 Lac 50 Thousand To 4 Lac 75 Thousand P.A. |
| Industry | Sales & Marketing / Business Development / Telecaller |
| Qualification | B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com |
| Key Skills | Healthcare Marketing Hospital Branding Patient Acquisition Community Outreach Healthcare Advertising |
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