Guwahati
- Develop and implement the annual marketing strategy aligned with AREA27s business goals, target market segments, and brand positioning in the construction sector.
- Conduct detailed market research and competitive analysis to identify growth opportunities, emerging construction industry trends, and changes in customer behaviour.
- Develop and manage the marketing budget; track spending vs plan, evaluate ROI of marketing activities and optimise resource allocation.
- Oversee brand management & communication: ensure consistency of brand identity across all touchpoints (online, offline, collateral), and build reputation and credibility in the built-environment/construction market.
- Manage production of marketing materials (brochures, case studies, website content, white-papers, project write-ups), and maintain a library of assets for proposals, exhibitions and campaigns.
- Foster cross-function collaboration work closely with sales, product / service development, technical teams and operations to ensure marketing supports commercial objectives and aligns with project delivery capabilities.
- Stay abreast of construction industry regulations, procurement processes, project delivery trends and evolving client-requirements; translate this knowledge into marketing opportunities.
- Build and maintain relationships with external agencies (creative, digital, PR), vendors, industry bodies, and key influencers in the construction sector.
| Experience | 4 - 8 Years |
| Salary | 3 Lac 50 Thousand To 6 Lac P.A. |
| Industry | Sales & Marketing / Business Development / Telecaller |
| Qualification | B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com |
| Key Skills | Marketing Strategy Brand Management Brand Building Lead Generation Market Research Brand Awareness |
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