Jorhat
- Identify target audience segments and create tailored content strategies to boost engagement, awareness, and conversions.
- Plan integrated content campaigns around product launches, seasonal promotions, and brand storytelling initiatives.
- Create and maintain a content calendar ensuring timely, consistent, and relevant posts.
- Engage actively with the online community — respond to messages, comments, and feedback to strengthen customer relationships.
- Conceptualize and brief creative teams on compelling content ideas, including product features, usage tips, recipes, and lifestyle integrations.
- Collaborate with designers, videographers, and content creators to produce engaging visuals, videos, reels, and stories.
- Strategize and execute targeted social media campaigns to boost product visibility and drive sales.
- Align digital campaigns with broader marketing initiatives for maximum impact.
- Monitor and analyze content performance using platform analytics and reporting tools.
- Identify trends, insights, and audience behaviors to refine future strategies.
- Use storytelling techniques to build strong emotional connections with audiences.
- Maintain a consistent and authentic brand voice across all digital touchpoints.
- Stay ahead of emerging trends in digital marketing, social media, and FMCG branding.
- Experiment with new content formats, tools, and platform features to keep the brand fresh and engaging.
- Benchmark against competitors and industry leaders to drive innovation.
- Work closely with the marketing, design, and sales teams to ensure cohesive brand communication.
- Lead brainstorming sessions and guide content creators to execute campaigns effectively.
- Coordinate with external agencies, influencers, and media partners when required.
Experience | 1 - 4 Years |
Salary | 2 Lac 25 Thousand To 3 Lac P.A. |
Industry | Content Writing |
Qualification | B.A, B.C.A, B.B.A, B.Com, M.A, M.C.A, M.B.A/PGDM, M.Com |
Key Skills | Content Creation Social Media Manager Content Strategy Community Management Brand Storytelling Influencer Marketing Platform Optimization Fmcg Branding Search Engine Optimization Executive Creative Strategy Marketing Innovation |
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